Everything that should be digital will be
Since starting a list of social media marketing examples, I’ve seen some great work to frame content for specific uses: By technology/media type I posted a framework on Mashable called The 22 Step Social Media Marketing Plan Ray Schiel has listed almost all the examples by category By country Australia: former colleague Steven Noble has …
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Carlos Whittaker is one of the earliest people on my social graph. I was inspired by a video on his blog last week called My Day In 90 Seconds. Earlier this week, I applied the concept to a business trip. Video embedded below. [Click here if you can't see the video.] Here's what's happening: Sunday: …
It seems like a new ego trap gets sprung every month. This time, it's social media ranking tools. What's an ego trap? In a nutshell, social technologies use game mechanics to get users hooked on participation. People often get addicted to ego-stroking system feedback, until they can temper their usage (addiction?) in terms of utility vs. serendipity. Self-promotion …
Next week, I'll be in New York to attend PR Week's "The Next Conference," described as a one-day summit on the most important trends in PR. Edelman has invited me to participate and I'll be moderating a panel called "The Next Digital Era," which includes Steve Rubel from Edelman Digital, Mark Donovan from comScore, and …
Now: I am Chief Strategy Officer and Principal Analyst at Constellation Research. My coverage focuses on customer experience management (including relationship management, social networks, content optimization and publishing, advocacy, and analytics) as well as marketing service providers (including agencies and consultancies), and innovation agenda items (including social business, omnichannel, and global digital trends). I’m also …
#smb9, Cambridge.Flickr: stevegarfield Yesterday, I had social media for breakfast with a group of Bostonians. I shared thoughts on "starting community programs with a reluctant executive" along with Jamie Pappas from EMC and David Alston from Radian6. I presented some slides. But instead of just reposting them, I thought I’d give you all of the …
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I’ve been thinking about how ego traps operate in social media – which could also be called hero marketing (credit Seth Godin for suggesting the term). Social media focuses on individuals. Self-promotion lies at the root of ego traps, usually inclusive of helping and promoting others. I don’t think ego traps are inherently "bad." However, …
I don’t like the Wikipedia definition of social media marketing, because it focuses too much on search and does not touch on corporate marketing or integration. So let’s try a new definition by thinking through the phrase "social media marketing," backwards: Marketing. A business function which exists to drive sales, by matching (sometimes generating) consumer …
Rudy’s Country Store, Austin. Earlier this week, I had social media for breakfast with a group of Austinites. I served up the topic of "does social media marketing matter," with ingredients including scalability and interaction. Here’s what some attendees had to say: "In a sense, [social media] owns you, and requires that you be authentic…" …
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234 examples, visualized. Created using http://wordle.net/ A month ago, I published a list of social media marketing examples. At the time, the list started with 131 brands that were involved in social media to some extent. (Sometimes not by their own choice.) A month later, the list has added over 100 new brands due to …