Defining Social Media Marketing

I don’t like the Wikipedia definition of social media marketing, because it focuses too much on search and does not touch on corporate marketing or integration.  So let’s try a new definition by thinking through the phrase "social media marketing," backwards: Marketing. A business function which exists to drive sales, by matching (sometimes generating) consumer …

234 Social Media Marketing Examples

234 examples, visualized. Created using http://wordle.net/ A month ago, I published a list of social media marketing examples.  At the time, the list started with 131 brands that were involved in social media to some extent.  (Sometimes not by their own choice.) A month later, the list has added over 100 new brands due to …

Ego Trap: Industry Awards

I’ve been thinking about how ego traps operate in social media – which could also be called hero marketing (credit Seth Godin for suggesting the term).  Essentially, social media focuses on individuals and ego traps help promote individuals, not necessarily at the expense of helping/promoting others. I don’t think ego traps are inherently "bad."  However, …

Making Customer-Centric Marketing Real

Yesterday, I gave the opening keynote at Forrester’s Marketing Forum.  The audience was engaged and in a great mood.  In a nutshell, here’s my message: Customer centricity is easy to say – and hard to do. We have some great bloggers here that have written recaps: Josh Hallett on hyku Julie Katz on Forrester’s  Marketing …

So you want to be a CMO?

[New year, new blog.  I’m cross-posting here from a blog I started called "Do You Have A Second?"  It’s a career-related blog; in my time as a manager, mentor, peer, and employee, I received my fair share of good and bad advice.  The name comes from the phrase that you often hear when someone wants …

Mplanet – reinventing the marketing organization

My session at Mplanet was this morning.  It was well-received and  fun to share thoughts on the future of marketing.  It’s tough to blog about yourself, so I’ll point you to Josh Hallett’s post on my session. [Photo courtesy Josh Hallett aka hyku on Flickr.  Despite the way it looks, I’m not doing the running …

Forrester’s Q3 2006 Brand Monitoring Wave is now live

I began working on the brand monitoring Wave in May and wrapped up the research with publication of the documents today.  More on the process and a pretty picture of the results on the Forrester Marketing blog.  More on the personal side of the process here. The Wave is a quite intensive piece of research.  …

Reinventing the Marketing Organization

Late last week, I published my biggest piece of research yet at Forrester, called “Reinventing The Marketing Organization.” Here’s the executive summary: Today’s marketing organizations are broken. Three out of four marketing departments have reorganized in the past two years. Almost 80% of marketers don’t influence a critical customer interaction like customer service, and 85% …

Being: Peter Kim