Everything that should be digital will be
With Cannes Lions just around the corner, I revisited my presentation from last summer. So I guess it’s now “the next nine years of social media.” The Next Ten Years of Social Media from Peter Kim The ten trends for the next decade: Gone Shoppable Snackable Automated Connective Filtered Integrated Chinese Subcutaneous Empowering For a …
Continue reading “Cannes Lions 2015: The Next Ten Years of Social Media”
Last week, I shared some thoughts on the next decade of social media at the 2015 Cannes Lions festival. The key points are highlighted in this Guardian article: Gone Shoppable Snackable Automated Connective Filtered Integrated Chinese Subcutaneous Empowering More coverage of the talk is available in these write-ups: “Ten social media trends that will shape marketing over the …
Is it any surprise that brands, no matter how hard they try to “humanize” via social media, are never allowed to succeed?
China is the world’s largest digital market, with the most online users and social media participants. While brands can use many lessons learned regarding consumers and content, the unavailability of familiar channels requires marketers to better understand the nuances of China’s digital marketing and social media landscape.
Great brands need to be thinking about what’s beyond social business. R/GA is focused on functional integration and helping brands move beyond the mainstream.
Clay Shirky crystallized what was going on with social media in his 2008 book “Here Comes Everybody.” Shirky has a new book out called “Cognitive Surplus.” Here are some of the concepts contained therein I found thought-provoking.
324 social media marketing examples, as well as links to social business ROI examples and additional case studies.