Social media is finally coming to a critical inflection point and make no mistake – it’s all about the money. When I started blogging five years ago – early, but by no means among the earliest – the prevailing inclination among bloggers was to share and connect on an individual basis. Bloggers shared their content …
Category Archives: Social Business
Are you slowing down or speeding up the game?
Although the social business game evolves continuously, I sense that the pace of change has slowed a bit. So how are you taking advantage of the market conditions?
The 2010 Social Business Landscape
My colleague Dion Hinchcliffe has shared some wonderful guidance to help sort out the social business landscape. For more detail on the Social Business Power Map for 2010, read on.
Six Social Business Trends To Watch
“Make no mistake, the future of business is now tied directly to whatever strategies and techniques work most effectively in a profoundly connected society.”
These are words from my colleague Dion Hinchcliffe, who speaks from experience and our work with companies engaging in social business design. Dion has identified six trends to watch this year.
What you can learn from Forrester’s new blogging policy
I’ve been following the discussion around Forrester’s new blogging policy. In case you weren’t aware, I was formerly a Forrester analyst covering social computing and wrote some of the early drafts of the company’s blogging policy. Now I’m building a strategy consulting practice at Dachis Group and advising companies on social business – wherein policies …
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Social Business in 2010
Late last year, I coordinated a fun weekend project that went over pretty well called Social Media Predictions 2009. This year, reflecting a shift in where we see the space heading, Dachis Group launched Social Business Imperatives 2010. As we wrap up 2009, I want to highlight some areas where our business will be focused …
Definition: Social Business Design
Yesterday on the Collaboratory, I posted the definition of Social Business Design: Social Business Design is the intentional creation of dynamic and socially calibrated systems, process, and culture. Its goal: helping organizations improve value exchange among constituents. Social Business Design uses a framework of four mutually exclusive, collectively exhaustive archetypes: ecosystem, hivemind, dynamic signal, and …
Solving the scalability problem
Bridging The Social Divide from Armano on Flickr A year ago, I wrote about social media marketing’s scalability problem. It still hasn’t been fully solved, but we’ve seen progress toward a solution. To reiterate: In theory, using social media for marketing should scale elegantly. In practice, real life starts to get in the way. You …
Reflections on Social Business Design
It’s been almost a year since I started building Dachis Corporation to make sense of all the social things going on out there. Along the way, I’ve constantly been asked, “what are you working on?” Today I’m ready to share part of the answer with you, which is social business design: a framework for understanding …
Upcoming: Enterprise 2.0 Conference, Boston
Take a walk around Boston In a couple of weeks, the annual Enterprise 2.0 Conference arrives in Boston. I’m writing this post specifically for the readers who’ve been with me for a while and are mostly interested in the marketing side of things. Here’s why I think you should care… Social technologies are bigger than …
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