With Facebook IPO, Social Business Becomes Key

We published this a couple weeks ago at CNBC. Although Facebook’s IPO has been widely panned, it’s important to keep in mind that the company still has a market cap of over $65 billion – that’s pretty big. And that valuation has meaningful implications for social business.

Reviews of Social Business By Design

Social Business By Design has been out for a couple weeks and we’re hearing great feedback on the book:


  • “If you work in social media you have to buy a copy.” – Forbes
  • “For those trying to sell their companies on why social business makes sense, passing around a few copies of this book would be a good way to start.” – Information Week
  • “The graphics in this book are worth the price of the book alone.” – ZDNet

Sharing “Social Business By Design” #SBBD

Today is the official publication date of Social Business By Design. It’s been a whirlwind three-year journey from the original blog post that introduced the world to “social business” to a full book describing how to make strategy and tactics succeed.


  • If you’re a seasoned social business practitioner, you’ll find value in the frameworks, outlines, and visual thinking. As one early reviewer wrote, “the graphics in this book are worth the price of the book alone.” We relied on the information design talents of our colleagues formerly known as XPLANE to help make the 30+ graphics make sense, in addition to the decades of strategy, technology, and marketing experience incorporated into our thinking.

We’re happy to share parts of the book with you in this excerpt in Fast Company and a download of Chapter 5. If you want more, the book is available at Amazon.com and 800-CEO-READ (< best price).

What Matters In Social Business?

[this post originally published at CMSWire.]

There’s no doubt that social business has arrived. In three short years, we’ve adopted this umbrella concept to encompass function-specific concepts like word of mouth marketing, consumer advocacy, and Enterprise 2.0. But what exactly is social business? As a definition:

a social business harnesses fundamental tendencies in human behavior via emerging technology to improve strategic and tactical outcomes

There’s a lot more to unpack in support of that statement – so let’s talk about what matters in social business.

Herding your cats in social media

People who manage social media in a corporate environment know that the activity is often less about business management and more like herding cats.


Anyone can create an account on social media platforms and I often see companies where well-intentioned individuals create official-looking brand pages without corporate sanction. These typically aren’t a matter of “asking for forgiveness, not permission” – there’s usually a lack of controls or generally understood process in place to manage these activities. For example, a financial services provider where individual mortgage consultants create personal Facebook pages to market their services. Or a hotel company where an individual property has forward-thinking management and creates their own YouTube account. Or the software firm where a regional recruiting team starts a Twitter feed to promote their specialized activities. On aggregate, the brand appears to the public as a herd of feral cats.

Panel recap: Making Sense of Social Business

Here’s a recap from a discussion I participated in last week in New York. Visit the Dachis Group Events page to learn more about where we’ll be in the near future to engage with you in person. [View the story “Blogworld NY 2011: Making Sense of Social Business” on Storify]

Social Business Predictions 2011

It’s that time of year again. Lots of people can make predictions, but insight and experience help ensure that they’re worth close consideration. This year I’ve reached out to some of the top minds I follow in social media to ask what they see in store for the market over the coming year. I’ve grouped …

Thanks to @fledgling @biz @ev for the inspiration

An unexpected package showed up at the office for me recently. Much to my delight, it was a gift of Fledgling wine. About a month ago, Twitter launched The Fledgling Initiative to “craft awesome wine for the benefit of Room to Read, a non-profit organization extending literacy and educational opportunities to children worldwide.” How do …

Being: Peter Kim