Usually, year end “what’s next in marketing” predictions are a bunch of BS. Last November, I was asked to contribute thoughts to a roundup of The best ads of 2015. Here’s what I wrote:
“My favorite advertisement of 2015 was the New York Times declaring that it’s not dead yet. Its promotion with Google Cardboard, MINI, and GE to launch the NYT virtual reality application was a pioneering step forward for a brand built in a different era. Enough with emoji, femvertising, and consumer generated everything. NYT VR is an idea that moves people forward in a medium built for now.
Marketers and their agencies need to start thinking differently about a lot of issues — including diversity, renumeration, and what’s “best” — before the answers become too obvious to miss. There’s always next year, right?