Predictions: from trash to treasure

Trash

Usually, year end “what’s next in marketing” predictions are a bunch of BS. Last November, I was asked to contribute thoughts to a roundup of The best ads of 2015. Here’s what I wrote:

“My favorite advertisement of 2015 was the New York Times declaring that it’s not dead yet. Its promotion with Google Cardboard, MINI, and GE to launch the NYT virtual reality application was a pioneering step forward for a brand built in a different era. Enough with emoji, femvertising, and consumer generated everything. NYT VR is an idea that moves people forward in a medium built for now.

http://www.nytimes.com/newsgraphics/2015/nytvr/
or
http://www.theguardian.com/media/2015/oct/20/new-york-times-google-nyt-vr-cardboard-virtual-reality

Unfortunately, my thoughts didn’t make it past the cutting room floor, perhaps because I didn’t choose a 30-second spot. However, The New York Times just won a Cannes Lions Grand Prix award in the Mobile category for its VR efforts. The entire marketing world should’ve seen this coming.

Marketers and their agencies need to start thinking differently about a lot of issues — including diversity, renumeration, and what’s “best” — before the answers become too obvious to miss. There’s always next year, right?

Cannes Lions 2015: The Next Ten Years of Social Media

With Cannes Lions just around the corner, I revisited my presentation from last summer. So I guess it’s now “the next nine years of social media.”

The ten trends for the next decade:

  1. Gone
  2. Shoppable
  3. Snackable
  4. Automated
  5. Connective
  6. Filtered
  7. Integrated
  8. Chinese
  9. Subcutaneous
  10. Empowering

For a summary of coverage and media takeaways from the speech, click here.

The Next Decade of Social Media

On Stage at Cannes Lions

Last week, I shared some thoughts on the next decade of social media at the 2015 Cannes Lions festival. The key points are highlighted in this Guardian article:

  1. Gone
  2. Shoppable
  3. Snackable
  4. Automated
  5. Connective
  6. Filtered
  7. Integrated
  8. Chinese
  9. Subcutaneous
  10. Empowering

More coverage of the talk is available in these write-ups:

More images from my week in Cannes: