Every now and then, we all get involved in a conversation that's already in progress. Most people will listen and ask questions to establish context and meaning. Without comprehension, remarks can be misconstrued and advice misapplied. A popular piece of advice in social media is "fail fast." Or even extended to "fail fast, fail forward, …
Author Archives: Peter Kim
Aggregate or be aggregated
Content-based companies must fight to preserve value and most end up living and dying by a simple premise: aggregate or be aggregated.
Is email social media?
Facebook is social. Twitter is social. Discussion and message boards are social. But more people would say that email is not. Gartner makes two important distinctions as to why email isn’t social media: E-mail is a distribution mechanism and social media is a collective mechanism Mass communication is different from mass collaboration Email isn’t social …
Social Business Predictions 2011
It’s that time of year again. Lots of people can make predictions, but insight and experience help ensure that they’re worth close consideration. This year I’ve reached out to some of the top minds I follow in social media to ask what they see in store for the market over the coming year. I’ve grouped …
Who’s on first? Key problems today with location-based services
Abbott: “Who’s on first.“ It’s a classic comedy routine by Abbott & Costello. And it’s the first thing that came to my mind while watching the launch of Gap’s free jeans promotion on Facebook Deals. Location-based services are hot right now – wildly promising but wholly experimental. With only 4% of online Americans using LBS, brands …
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Thanks to @fledgling @biz @ev for the inspiration
An unexpected package showed up at the office for me recently. Much to my delight, it was a gift of Fledgling wine. About a month ago, Twitter launched The Fledgling Initiative to “craft awesome wine for the benefit of Room to Read, a non-profit organization extending literacy and educational opportunities to children worldwide.” How do …
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Must be the money
Social media is finally coming to a critical inflection point and make no mistake – it’s all about the money. When I started blogging five years ago – early, but by no means among the earliest – the prevailing inclination among bloggers was to share and connect on an individual basis. Bloggers shared their content …
Are you slowing down or speeding up the game?
Although the social business game evolves continuously, I sense that the pace of change has slowed a bit. So how are you taking advantage of the market conditions?
The 2010 Social Business Landscape
My colleague Dion Hinchcliffe has shared some wonderful guidance to help sort out the social business landscape. For more detail on the Social Business Power Map for 2010, read on.
Six Social Business Trends To Watch
“Make no mistake, the future of business is now tied directly to whatever strategies and techniques work most effectively in a profoundly connected society.”
These are words from my colleague Dion Hinchcliffe, who speaks from experience and our work with companies engaging in social business design. Dion has identified six trends to watch this year.