Yesterday I visited our new Dachis Group headquarters in Austin. Part of the day was spent arranging desks to form workspaces while giving thought to fostering conversations, where foot traffic might flow, and planning for today vs. tomorrow. If you’re in a corporate office, look around you. Do managers and higher ranking executives occupy offices …
Author Archives: Peter Kim
Are you a five-tool employee?
Last week, a friend reminded me of a post I wrote last year called “the five-tool employee.” Seems like a good time to revisit the concept. Last week, Dachis Group acquired Headshift. But we are always interested in speaking with talented professionals. The people I want to work with are the five-tool players. In baseball, …
Solving the scalability problem
Bridging The Social Divide from Armano on Flickr A year ago, I wrote about social media marketing’s scalability problem. It still hasn’t been fully solved, but we’ve seen progress toward a solution. To reiterate: In theory, using social media for marketing should scale elegantly. In practice, real life starts to get in the way. You …
Enterprise 2.0 conference followup
I have a few content pointers to share with you from last week. Let’s start with pictures…Armano posted sets from our E2.0 tweetup and dinner. Jim Storer posted too. I hosted a couple of panel discussions. On the “lessons learned from internal communities,” my panelists did a fantastic job of preparation. This awesome content is the output of …
Reflections on Social Business Design
It’s been almost a year since I started building Dachis Corporation to make sense of all the social things going on out there. Along the way, I’ve constantly been asked, “what are you working on?” Today I’m ready to share part of the answer with you, which is social business design: a framework for understanding …
Upcoming: Enterprise 2.0 Conference, Boston
Take a walk around Boston In a couple of weeks, the annual Enterprise 2.0 Conference arrives in Boston. I’m writing this post specifically for the readers who’ve been with me for a while and are mostly interested in the marketing side of things. Here’s why I think you should care… Social technologies are bigger than …
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Aggregate or be aggregated
An idea has been floating around in my head ever since we began working with Workstreamer. Or maybe not just an idea as much as the seed for a manifesto. Perhaps just a strategic principle. Aggregate or be aggregated. It’s been bugging me for months, with roots in the portal wars of the mid-1990s. At …
A visit with Humana’s Innovation team
For more Humana pictures click here While in Louisville, I was invited to sit in on a meeting of Humana's Chamber of Commerce. It's a group of 18 individuals across the company who have interest and expertise in social media, meeting regularly to discuss how to make the company more social. Before the meeting, Chris …
Guest Post on ZDNet’s Social Business blog
Hi – things have been busy and it's been a while since I've posted, mostly due to internal strategy I'm working on. However, today Jennifer Leggio was kind enough to let me guest post on her Social Business blog. I've written a short piece over there about culture, measurement, and managed expectations regarding social business. Also worth reading, …
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Reflections on SXSW ’09
This was my first year attending SXSW and it was a great experience. Here are some of the things I noticed: Live blogging is dying. In most sessions, the audience and sometimes the panelists were engaging via some flavor of Twitter client. At conferences in the past, there might be a main event blog and …