Last week, I shared some thoughts on the next decade of social media at the 2015 Cannes Lions festival. The key points are highlighted in this Guardian article: Gone Shoppable Snackable Automated Connective Filtered Integrated Chinese Subcutaneous Empowering More coverage of the talk is available in these write-ups: “Ten social media trends that will shape marketing over the […]
What I pay to publish this blog.
South by Southwest (SXSW) Interactive 2015 is over and by all accounts it was bigger than ever before. This was my seventh consecutive year attending and speaking and I’ve witnessed this evolution firsthand. More so than in any prior year, my week in Austin left me with the impression that SXSW matters more than ever for […]
I was at Mobile World Congress last week in Barcelona. This week, Apple finally announced details on their much anticipated first-generation smartwatch. Wearables, but why? The Apple Watch faces the same critical challenge that all smartwatches already struggle with today: a strong use case. In other words, is it really better to do this on […]
O2O has been receiving increased attention along with the rise of e-commerce. But many tactics are merely incremental variations on old offline concepts. Making O2O work with a modern approach requires understanding three key concepts.
Ten observations from CES 2015
South Korea is one of the world’s most wired countries (if not THE most). While living here, It’s easy to overlook the extent to which technology is just a part of going about your business every day. For example: Easy in and out of parking garages Most parking garages have license plate scanners, at apartments, department stores, and […]
The internet can be difficult to figure out sometimes.
That there are six key digital marketing trends that all brands must master in today’s operating environment.
Last year, I wrote a post asking “Can brands be human?” A year later, I’m certain the answer is “no.”