O2O has been receiving increased attention along with the rise of e-commerce. But many tactics are merely incremental variations on old offline concepts. Making O2O work with a modern approach requires understanding three key concepts.
Author Archives: Peter Kim
What I saw at CES
Ten observations from CES 2015
Everyday digital in Korea
South Korea is one of the world’s most wired countries (if not THE most). While living here, It’s easy to overlook the extent to which technology is just a part of going about your business every day. For example: Easy in and out of parking garages Most parking garages have license plate scanners, at apartments, department stores, and …
The “Big Six” digital marketing trends
That there are six key digital marketing trends that all brands must master in today’s operating environment.
Six years, $60 million, and all I got was this stupid hoodie.
Voting for SXSW 2015 sessions has started. If I get the chance to speak next year in Austin, I’d like to tell you about the last six years of my working life. Between 2008 – 2014, I committed my time, energy, and intellect to build a startup company as the first employee into a multi-million dollar, multi-national social …
Continue reading “Six years, $60 million, and all I got was this stupid hoodie.”
After a month in Seoul
It’s been a month since I left Austin and started as chief digital officer at Cheil Worldwide. I’ve been almost entirely focused on work and in many ways, “the work is the work.” Strategy formulation, change management, and matrix operations are fairly straightforward. Of course not everything is the same and after a business trip …
Week One at Cheil
Today marks the beginning of my first full week as chief digital officer at Cheil Worldwide. I arrived in Seoul last week and have been getting settled into my new role, meeting the teams resident at headquarters and starting to plan forward.
Following footsteps, in reverse
Decades ago, my parents left Korea and immigrated to the United States. Half a century later, I find myself doing the opposite.
Adios, Austin
I moved to Austin four years ago to grow a company and it was acquired earlier this year. The skyline has changed a bit since I’ve been here and it’s already very different from four months ago when the picture above was taken. Thinking about the four years I spent in Austin, here’s what I’ll Miss: the people. For …
For Sale: A Craigslist Story
A true story involving text messages, an honorable military woman, and a volcano.