Minority Report: Chapter 3

In mid-2014, I left Austin to work and live as an expat in Seoul. In late 2015, I repatriated to New York. Now, it’s time to start a new chapter of the minority report, this time across the Atlantic Ocean in London. I’m taking on a new role at LEGO, leading digital consumer engagement. I …

Bye bye, Barbarian Group

I took over as CEO of Barbarian Group in December 2015, tasked with turning an agency around that was in worse shape than anyone (i.e. executives, employees, clients, media, auditors, holding company) realized. Despite the beating that the agency has taken in the media, the actions we’ve taken over the past three quarters have allowed …

Cannes Lions 2015: The Next Ten Years of Social Media

With Cannes Lions just around the corner, I revisited my presentation from last summer. So I guess it’s now “the next nine years of social media.” The Next Ten Years of Social Media from Peter Kim The ten trends for the next decade: Gone Shoppable Snackable Automated Connective Filtered Integrated Chinese Subcutaneous Empowering For a …

Ten years of Being Peter Kim

Last week marked ten years of existence for this blog. I set a reminder in iCal but I missed the actual date because I was busy with things. Like my new job after moving to New York after a year and a half in Seoul. And finishing up at the office in time to make it home …

If the unicorns die, we should all be worried

1. Here we go again. During the dot-com boom of the late 1990s, it seemed like everyone who worked at a “traditional” company was waiting for the right opportunity to leave and join a startup. Many did. For example, George Shaheen left Andersen Consulting to join Webvan. Lou Dobbs left CNN for space.com. They wanted to …

The Chinese Financial Crisis: Danger or Opportunity?

Crisis: 危机 China’s stock market has been in global headlines for the past two months as share prices have lost all of this year’s gains and uncertainty remains over what lies ahead. A financial crisis in the world’s second largest economy certainly warrants the attention of marketers, who must determine what impact the situation might have …

A Year in Seoul

Today marks one year of living in Seoul. To update some thoughts from my first month here: A lot more Instagram, a lot less Twitter.  Snackability applies to posting and to reading. It’s been interesting to see censorship in the media and how freedom of the press is limited in South Korea. For example, when the …

The Next Decade of Social Media

Last week, I shared some thoughts on the next decade of social media at the 2015 Cannes Lions festival. The key points are highlighted in this Guardian article: Gone Shoppable Snackable Automated Connective Filtered Integrated Chinese Subcutaneous Empowering More coverage of the talk is available in these write-ups: “Ten social media trends that will shape marketing over the …

Why bigger is better for brands at SXSW

South by Southwest (SXSW) Interactive 2015 is over and by all accounts it was bigger than ever before. This was my seventh consecutive year attending and speaking and I’ve witnessed this evolution firsthand. More so than in any prior year, my week in Austin left me with the impression that SXSW matters more than ever for …

Being: Peter Kim