Minority Report: Chapter 3

In mid-2014, I left Austin to work and live as an expat in Seoul. In late 2015, I repatriated to New York. Now, it’s time to start a new chapter of the minority report, this time across the Atlantic Ocean in London. I’m taking on a new role at LEGO, leading digital consumer engagement. I […]

Life’s rich pageant

I took over as CEO of Barbarian Group in December 2015, tasked with turning an agency around that was in worse shape than anyone (i.e. executives, employees, clients, media, auditors, holding company) realized. Despite the beating that the agency has taken in the media, the actions we’ve taken over the past three quarters have allowed the agency to […]

Beat the algorithm

It’s election season and impossible to escape round-the-clock coverage of everything the candidates do. If you’ve already decided on your choice for November, you might prefer to consume your content from a partisan source. Most online platforms claim neutrality and an unbiased presentation of content…except for the fact that your own actions (e.g. likes, shares, […]

Predictions: from trash to treasure

Usually, year end “what’s next in marketing” predictions are a bunch of BS. Last November, I was asked to contribute thoughts to a roundup of The best ads of 2015. Here’s what I wrote: “My favorite advertisement of 2015 was the New York Times declaring that it’s not dead yet. Its promotion with Google Cardboard, MINI, […]

Cannes Lions 2015: The Next Ten Years of Social Media

With Cannes Lions just around the corner, I revisited my presentation from last summer. So I guess it’s now “the next nine years of social media.” The Next Ten Years of Social Media from Peter Kim The ten trends for the next decade: Gone Shoppable Snackable Automated Connective Filtered Integrated Chinese Subcutaneous Empowering For a […]

If the unicorns die, we should all be worried

1. Here we go again. During the dot-com boom of the late 1990s, it seemed like everyone who worked at a “traditional” company was waiting for the right opportunity to leave and join a startup. Many did. For example, George Shaheen left Andersen Consulting to join Webvan. Lou Dobbs left CNN for space.com. They wanted to […]

The Chinese Financial Crisis: Danger or Opportunity?

Crisis: 危机 China’s stock market has been in global headlines for the past two months as share prices have lost all of this year’s gains and uncertainty remains over what lies ahead. A financial crisis in the world’s second largest economy certainly warrants the attention of marketers, who must determine what impact the situation might have […]

A Year in Seoul

Today marks one year of living in Seoul. To update some thoughts from my first month here: A lot more Instagram, a lot less Twitter.  Snackability applies to posting and to reading. It’s been interesting to see censorship in the media and how freedom of the press is limited in South Korea. For example, when the […]