Salesforce’s ExactTarget Marketing Cloud combines Radian6 and Buddy Media into the Social Studio

The Salesforce ExactTarget Marketing Cloud Radian6 Buddy Media Social Studio is an inevitable step towards consolidation and single-source management of the customer relationship/experience.

Oracle launches the Oracle Marketing Cloud

Yesterday Oracle formally announced the launch of the Oracle Marketing Cloud. If you’ve been watching the industry, you may be wondering “didn’t they already have a marketing cloud?” They’ve had all of the pieces, yes. Before yesterday there was an Oracle Social Cloud comprised of the solutions formerly known as Vitrue, Collective Intellect, and Involver. And the …

Briefings this week: April 28 – May 2

Here’s who I’m briefing with this week: Tuesday Salesforce ExactTarget Marketing Cloud Wednesday Oracle Marketing Cloud   As a reminder, I’m interested in hearing from companies that enable customer experience management, provide marketing services (including agencies and consultancies) and support innovation agenda items. If you are interested in briefing Constellation Research on your marketing technology, visit …

Report: State of Community Management

The Community Roundtable, founded in 2009 by Jim Storer and Rachel Happe, has deep expertise in advancing the business of community. This week The Community Roundtable has released the 2014 State of Community Management report, with three key findings: Community maturity delivers business value. Advocacy programs increase engagement. Executive participation impacts success. To download the full report, click …

Briefings this week: April 21 – 25

I am taking briefings with these companies this week:   Tuesday Sysomos Wednesday Adobe Beckon   As a reminder, I’m interested in hearing from companies that enable customer experience management, provide marketing services (including agencies and consultancies) and support innovation agenda items. If you are interested in briefing Constellation Research on your marketing technology, visit …