Everything that should be digital will be
“Be curious, not furious” was originally posted on April 6, 2012.
I have a friend who is exceedingly nice. She once listened to me tell her all about a person that I considered to have behaved inconsiderately. In response, she asked me why I thought that person had acted in that manner; I told her I didn’t know. She advised me going forward to “be curious, not furious.”
In the spirit of Throwback Thursday, I’m going to start excerpting posts from the past seven years. “Is email social media?” was originally posted on April 27, 2011. Facebook is social. Twitter is social. Discussion and message boards are social. But more people would say that email is not. Gartner makes two important …
Thinking that faster speeds are the equivalent of faster horses is myopic and an attempt to preserve the status quo.
In July 2008, I took a job at a startup — a very different type of company than the large publicly traded corporations I had worked for while building my career. While we were a bit different than the classic “two guys coding in a garage” archetype, many of the articles I’ve seen written about …
Continue reading “Articles about startup life that I’ve found interesting.”
Is it any surprise that brands, no matter how hard they try to “humanize” via social media, are never allowed to succeed?
I’m writing this note as more of a personal reminder than anything else.
Once every few months, I’ll run into difficulties with my Apple ID password on iTunes. I don’t do much on the site, but when I do I seem to always have to re-authenticate before proceeding. Sometimes this can be incredibly frustrating as I try combination after combination and usually get sent to an apple.com penalty box to recover a lost password.
It’s just that sometimes even after resetting, it still doesn’t work. iTunes just keeps asking for my password, over and over again, even after I’ve changed it and I KNOW FOR SURE that I am typing it correctly.
And sooner or later, I remember why.
Far from condoning revolution, management can harness the collective efforts of seemingly self-guided individuals for corporate gain under the umbrella of “social business.” – See more at: http://panelpicker.sxsw.com/vote/23208
Social business is mainstreaming. Most companies have figured out that social media can help build consumer relationships, especially when integrated with marketing campaigns. However, social media marketing still falls short when brands fall back to a stance of being a monolithic logo communicating in corporate-speak. Recent kerfluffles involving Chipotle and Bank of America demonstrate just …
Continue reading “Social Business: It’s what’s on the inside that counts”
MIT Sloan Management Review: How Companies Can Move Past a Trough of Disillusionment in Social Business
China is the world’s largest digital market, with the most online users and social media participants. While brands can use many lessons learned regarding consumers and content, the unavailability of familiar channels requires marketers to better understand the nuances of China’s digital marketing and social media landscape.
