Voting for SXSW 2015 sessions has started. If I get the chance to speak next year in Austin, I’d like to tell you about the last six years of my working life. Between 2008 – 2014, I committed my time, energy, and intellect to build a startup company as the first employee into a multi-million dollar, multi-national social […]
It’s been a month since I left Austin and started as chief digital officer at Cheil Worldwide. I’ve been almost entirely focused on work and in many ways, “the work is the work.” Strategy formulation, change management, and matrix operations are fairly straightforward. Of course not everything is the same and after a business trip […]
I’ve spent the past couple of weeks in Seoul getting up to speed on my team’s capabilities as well as our assets across the network. Last week, Cheil client Samsung introduced a new digital showroom experience called “CenterStage.” I just got here so I can’t take any credit for the build, but I can certainly be […]
Today marks the beginning of my first full week as chief digital officer at Cheil Worldwide. I arrived in Seoul last week and have been getting settled into my new role, meeting the teams resident at headquarters and starting to plan forward.
Decades ago, my parents left Korea and immigrated to the United States. Half a century later, I find myself doing the opposite.
In February 2008, I co-authored a Forrester report called The Connected Agency with Mary Beth Kemp (who is now at Ogilvy in Paris). At the time, we observed that different types of agencies faced different challenges: Traditional agencies were stuck in mass media mindsets Digital agencies understood interaction but lacked branding chops Specialists were creating […]
I moved to Austin four years ago to grow a company and it was acquired earlier this year. The skyline has changed a bit since I’ve been here and it’s already very different from four months ago when the picture above was taken. Thinking about the four years I spent in Austin, here’s what I’ll Miss: the people. For […]
This new book outlines the what, why and how of functional integration, which helps brands win by being “connected by design.”
A Chief Digital Officer is the leader to help companies navigate successfully through the current era of digital disruption.
A true story involving text messages, an honorable military woman, and a volcano.